Uncategorized | Saturday, 6/28/08 at 3:22pm

The Best Marketing Campaign for a movie,ever.

For those of you who do not know, I am a huge Batman fan, and a big superhero nerd in general. So of course when one of my favorite directors, Chris Nolan, resurrected the Batman series with the amazing Batman Begins I knew that it was the started of the, quite possibly the best superhero franchise in history. With the sequel The Dark Knight coming out July 17th, there has been a massive and extremely intricate viral internet marketing campaign going on for the movie. Here are just a few of websites created for it:

Why so serious?: The first website to pop up about a year ago. The website is seemingly the home page for the Joker and a way for him to get to spread his anarchic message.

I Believe in Harvey Dent: The website was created as the campaign site for Gotham’s new DA, Harvey Dent, complete with campaign material and videos endorsing him

The Gotham Times: The Gotham newspaper online is laced with stories that give heavy clues and spoilers as to the content of the movie. The writing isn’t too bad either.

The Ha Ha Ha Times: a version of the Gotham Times hi-jacked by the Joker. Certain letters are circled in red and seem to spell out clues.

Gotham Cable News: Possibly the most impressive part of the viral campaign. Complete with more news stories and actual video with a real news anchor (played by Brat Pack member Anthony Michael Hall).

The major websites here have links to other smaller websites,including websites for Dent’s two other opponents in the election for Gotham DA, Citizens for Batman; a website dedicated to Batman supporters (he is not very popular in Gotham), and a website created by Harvey Dent to fight corruption in the GCPD.

…its all pretty cool.

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Patrick J. Ford says:

June 28, 2008 at 3:54 pm

I’ve loved Batman since I was 2… always been my favorite.

Spiderman is such a p*ssy.
Bill F. says:

June 28, 2008 at 5:05 pm

I, for one, do not believe in Harvey Dent.

Oh, and just to save people the work, the Gotham newspaper that the Joker defaced has the following letters circled:

HERRINGSARERED

In between the I and the N, the word “PARTY” is circled. Taking it out of the sequence creates a coherent sentence, though I’m pretty sure that the word PARTY is still supposed to be part of the overall clue.

Notice the ambiguity in the sentence: it could be a reference to a woman wearing red rings. It could also be a reference to “red herrings.” Or both. Ahh, delicious mystery.
WHP says:

June 28, 2008 at 6:39 pm

Its Red Herring. Perhaps in foreshadowing that maybe the Joker isn’t really the bad guy?
PoliticalPulse says:

June 28, 2008 at 10:43 pm

I can't wait for this movie to come out. My guess is it will be the biggest movie this summer and if I had to guess will shatter box office records…If the whole movie plays as well as the trailers then I see an Oscar for Heath Ledger next year…
Bill F. says:

June 29, 2008 at 1:09 am

"Its Red Herring."We don't know that for sure…
Bill F. says:

June 29, 2008 at 12:48 pm

All of the circled letters in that edition of the paper–the only one in which single letters are circled, form a poem:

Herrings are red,
Corpses are blue.
You’re on the right track,
But you don’t have the clue.

This leads me to believe that the “red herring” was actually the entire (somewhat hackneyed) tactic of circling letters to form a message. It was, however, “on the right track,” which makes me think that the actual clue is contained in the circled words.

The same edition of the paper has the following full words circled:

Party
Chaos
Level
Aren’t
Twice
World
Level
Dent’s
Dent’s
Faced
Urban

Obviously scrambled, and the other editions of the paper all seem to feature longer phrases circled instead of single words.

God, I’m bored.

The Best Marketing Campaign for a movie,ever.

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