For those of you who do not know, I am a huge Batman fan, and a big superhero nerd in general. So of course when one of my favorite directors, Chris Nolan, resurrected the Batman series with the amazing Batman Begins I knew that it was the started of the, quite possibly the best superhero franchise in history. With the sequel The Dark Knight coming out July 17th, there has been a massive and extremely intricate viral internet marketing campaign going on for the movie. Here are just a few of websites created for it:
Why so serious?: The first website to pop up about a year ago. The website is seemingly the home page for the Joker and a way for him to get to spread his anarchic message.
I Believe in Harvey Dent: The website was created as the campaign site for Gotham’s new DA, Harvey Dent, complete with campaign material and videos endorsing him
The Gotham Times: The Gotham newspaper online is laced with stories that give heavy clues and spoilers as to the content of the movie. The writing isn’t too bad either.
The Ha Ha Ha Times: a version of the Gotham Times hi-jacked by the Joker. Certain letters are circled in red and seem to spell out clues.
Gotham Cable News: Possibly the most impressive part of the viral campaign. Complete with more news stories and actual video with a real news anchor (played by Brat Pack member Anthony Michael Hall).
The major websites here have links to other smaller websites,including websites for Dent’s two other opponents in the election for Gotham DA, Citizens for Batman; a website dedicated to Batman supporters (he is not very popular in Gotham), and a website created by Harvey Dent to fight corruption in the GCPD.
…its all pretty cool.